Size Does Matter… at least for your Social Media Content!
Discover why social media platforms can never truly replace websites. Explore the unique advantages of websites in terms of ownership, customization, content organization, search engine optimization, and data privacy. Understand the importance of websites for establishing a solid online presence and long-term success.
Introduction
In today’s digital era, social media platforms have undeniably become an integral part of our lives. With their widespread popularity and extensive user bases, it’s tempting to view them as the ultimate solution for online presence. However, despite their numerous benefits, social media platforms can never truly replace websites. This article aims to shed light on the distinctive qualities and unparalleled advantages that websites possess, making them indispensable in the online realm.
Size Does Matter…
Size Does Matter… at least for your social media content!
Content marketers are responsible for generating new, catchy, and engaging content. They also have to make sure that they post it on social media in the right size and format to get maximum attention.
There are a number of different sizes that you can choose from in social media and each one has its own advantages.
If you are looking for social media image size guidelines, this article is for you.
This guide covers the popular social networks: Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Behance, and Dribbble.
Check out this Social Media Content Size Guide by Fourmeta Agency.
Social Media Content Image Size Guide
Instagram Content Size Guide
Profile photos
It is preferred to upload a square image of 320×320 px.
Stories
It is preferred to upload images of 1080×1920 px., an aspect ratio of 9:16, and a time of 15 sec.
Carousels
It is suggested to upload:
- Square images of 1080×1080 px
- Portrait images of 1080×1350 px
- Landscape images of 1080×566 px
Reels
It is preferred to design content for reels with an aspect ratio of 9:16, a time of 60 sec., and a maximum file size of 20 MB.
IGTV
It is suggested to create video content of 1080×1920 px, with an aspect ratio of 9:16, a time between 15 sec to 10 minutes, and a maximum file size of 3.6 GB with a cover image of 420×654 px.
Facebook Content Size Guide
Profile photos
It is preferred to upload a square image of 180×180 px.
Profile cover
It is suggested to upload a landscape image of 802×312 px but consider that the smartphone size crops at 640×360 px.
Post
It is preferred to design images of 1200×630 px.
Group & Event cover
For group and event cover you should design images of 1200×628 px.
Stories
It is preferred to upload images of 1080×1920 px., leaving 14% of the top and bottom without text (250 pixels).
Facebook Ads
It is suggested to create images of 1080×1080 px.
Twitter Content Size Guide
Profile photos
It is preferred to upload a square image of 400×400 px.
Header photos
For a header photo, you should design a landscape image of 1500×500 px.
In-stream photos
For an in-stream photo, design an image of 1600×900 px.
Card image size
For a card image size, is suggested to upload an image of 120×120 px.
Twitter Ads
For lead generation cards, upload an image of 800×200 px and for website cards is preferred to create images of 800×320 px.
Fleets
For fleets, use media of 1080×1920 px, either in JPG or PNG, or an MP4 file format of a maximum time of 2 minutes.
LinkedIn Content Size Guide
Profile photos and Company logo
Remember to upload a square image of 400×400 px.
Profile cover photos
For a header photo, you should design a landscape image of 1500×500 px, an aspect ratio of 4:1, and a maximum file size of 8 MB.
Blog post
For blog posts choose to upload images of 1200×627 px.
Stories
It is preferred to upload images of 1080×1920 px.
LinkedIn Ads
For a company logo, for ads / spotlight, upload an image of 100×100 px.
For spotlight ads, choose an image of 300×250 px.
For sponsored content images, choose 1200×627 px.
Company Page
For the page cover, upload an image of 1128×191 px.
For the life tab main, choose an image of 1128×376 px.
For the life tab custom modules, choose an image of 502×282 px.
For the life tab company photos, choose an image of 900×600 px.
For a square logo, choose an image of 60×60 px.
YouTube Content Size Guide
Profile photos and Company logo
For a profile photo, upload a square image of 800×800 px.
Wide Banner
For the banner, upload a wide landscape image of 2560×1440 px but consider that the smartphone size crops at 1235×338 px.
Thumbnail
For thumbnails, use images of 1280×720 px, either in JPG or PNG file format with a maximum file size of 2 MB.
Watermark
For a watermark, use a square image of 150×150 px, with a maximum file size of 1 MB.
YouTube Ads
For display ad, use an image of 300×250 px.
For display ad long, use an image of 300×60 px.
For overlay ad, use an image of 480×70 px.
Pinterest Content Size Guide
Profile photos and Company logo
For a profile photo, upload a square image of 165×165 px.
Profile cover photos
For a profile cover banner, upload a landscape image of 800×450 px.
Pins
For pins, it is recommended to use images of either 1000×1000 px or 1000×1500 px, in an aspect ratio of either 1:1 or 2:3 with a maximum file size of 20 MB.
Infographic Pins
For infographic pins, use images of 1000×3000 px, in an aspect ratio of 1:3 with a maximum file size of 20 MB.
YouTube Ads
For app install ads, use images of 1000×1500 px.
For carousel pins and ads, use images of either 1000×1500 px. or 1000×1000 px.
For shopping ads, use images of 1000×1500 px.
Stories
It is preferred to upload images of 1080×1920 px., a maximum file size of 20 MB, or 1 – 0 sec. long video with a maximum file size of 100 MB.
Behance Content Size Guide
Case
1400 px * infinity. Use either JPEG, PNG, or GIF file formats. Don’t forget to cut the layout into parts, so it loads faster.
Cover images
For a cover image, upload a landscape image of 808×632 px.
Profile banner
For a profile banner, it is recommended to use an image of 3200×410 px.
Profile photos
For a profile photo, it is recommended to use a square image of 240×230 px.
Dribbble Content Size Guide
Shot
For a shot, use either JPG, PNG, or GIF file format, an aspect ratio is 4:3, and a maximum file size of 10 MB.
Video Shots
It is preferred to upload MP4 videos of 1600×1200 px., an aspect ratio of 4:3, with a maximum file size of 20 MB, and a time of 24 sec.
Masthead PRO
For the masthead (pro), use either JPG, or PNG file format, an aspect ratio is 4:3, and a maximum file size of 5 MB.
Profile photos
For a profile photo, upload a square image of 400×400 px.
Now you are ready to assign design tasks to your designer, to create professional content, based on the standards above, for your social media channel accounts.
Don’t forget, Size Does Matter… at least for your Social Media Content!
