15 Content Types for Social Media Posts

Blog Posts

Sharing blog posts allows brands to expand on what they want to communicate on social media.

Update older popular posts by reposting them.

eBooks

Publishing content such as eBooks, guides, and/or reports that are acquired by filling out a subscription form on social media can help strengthen efforts to generate potential customers.

Case Studies or Testimonials

Show how much your customers love your company by sharing testimonials on social media. These could be successful case studies or service delivery that yielded satisfactory results based on KPIs, a quote from a satisfied customer in text or video format.

Sneak Peak

Choose to post some photos or videos of your new product or the people working on it before launching, helping to humanize your business and make your followers feel more connected to your brand.

Curated Content

You don’t have to create all the content for social media yourself. Share relevant news and blog articles and encourage engagement by inviting followers to share their thoughts in the comments.

Useful Tips

Short and actionable useful tips are sought after on social media, so providing tips that solve problems and make your customers’ daily lives easier is ideal content.

Quotes

Quotes are quick, shareable, and can be placed on an image to increase visual appeal. Use famous quotes or choose to share business and industry insights from your company’s leadership.

Explainer Videos

Explainer videos show your audience how to do something, often more efficiently or effectively. Demonstrating a process in action, encourages interaction with the content, for example, in a video post.

Events

Increase audience presence and interest in events such as webinars by promoting them on social media. Posting photos or videos related to events can help promote engagement.

Infographics

Infographics allow you to take complex concepts and present them in an understandable and visually appealing format. Try a video infographic or GIFographic to add variety to your social media content.

Special Days

In addition to the more traditional holidays, find ways to connect fun occasions and celebrations like International Days and others with your business to create engaging and timely content. Each global day appeals to a specific audience, and it’s an opportunity to show that you genuinely care about them.

Company and Product Announcements

Share new product updates to generate demand or publish news such as company awards to demonstrate your business’s success. However, use this content sparingly to avoid appearing overly promotional.

Press Coverage

Has your business been mentioned in an article in the press? Such examples are ideal for sharing on social media to showcase your leadership position in your industry.

Recruitment Updates

Social media platforms like Facebook and LinkedIn are good choices for attracting new talent to your organization by posting job openings.

User-Generated Content

Sometimes the best content for social media marketing is content that wasn’t created by marketing professionals. Encourage your fans and customers to submit user-generated content that showcases their experiences with your brand.

Conclusion

Utilizing various types of content in your social media marketing strategy can greatly enhance your brand’s visibility and engagement with the audience. By sharing blog posts, eBooks, case studies or testimonials, sneak peeks, selected content, tips, quotes, explanatory videos, events, infographics, special days, corporate and product announcements, press coverage, job postings, and user-generated content, you can create a diverse and engaging online presence. Each type of content serves a unique purpose, whether it’s educating, inspiring, entertaining, or promoting your brand. By incorporating these content types into your social media strategy, you can effectively reach and connect with your target audience, drive customer engagement, and ultimately boost your business’s success in the digital landscape.